Born and raised in Lebanon, I was always a person who asked existential questions. In a troubling and unstable environment, I struggled to make sense of the world and I constantly aimed to find meaning beyond my existence. My first business cards were designed at the innocent age of 10. While I was hiding in my brother’s room, scared from the chaos outside, I wrote my first job title “The Changer”. I knew that I had a deep desire to create a positive impact in our world.
How it all started
Fast forward, I spent a decade working in the Canadian Financial Sector, particularly as a Financial Planner managing a portfolio of $100M on Bay Street.
While I enjoyed helping clients with crucial financial decisions, I realized that the conversation was missing major elements.
Money is a deep cause of complex emotions and is connected with all the areas in our lives. As advisors, we were talking logical strategies with clients; when in many cases we needed to dive deeper and explore the emotions and beliefs around money.
After being called a therapist by many clients, I went back to school to become a Psychotherapist, pivoting into the world of Financial Therapy in March 2020. I became the first Financial Therapist in Toronto. I am a member of the Financial Therapy Association and the Canadian Association Of Psychodynamic Therapy.
Born knowing who I am.
Living trying to remember it
~ Aseel El-Baba ~
My top values
Most people want Financial Empowerment. However, they have no idea how and battle with the concept of wealth and what it means for them.
- I want to heal people’s relationship with money to help them live in alignment with their values.
- I want to destigmatize the topic of money and create space for an open, honest and powerful dialogue so that breakthroughs can naturally happen.
- I want to disrupt our dysfunctional beliefs and attitudes about money and wealth.
- I want to inspire people to adopt the abundance mindset and cultivate a collaborative, connected and compassionate society.